Birks exceeds the Green Gold standard by sourcing most of our gold
directly from mines that adhere to "best practices" in their
mining operations including ecologically sound procedures and responsible
socio-economic mining practices. This chain of custody sourcing ensures
that our precious metals are ethically and enviromentally responsible,
and that the mines are preserved and restored to their natural state.
This certification provides consumers with a trustworthy assurance
that Birks gold and silver are sourced responsibly. Each year, through
our ethical sourcing practices, Birks prevents at least 500,000
tons of earth from being mined.