From the first moment one enters any of the Birks Group retail destinations,
it takes just one look to appreciate the many facets of its world
of luxury. From the finest materials and sophisticated details apparent
in every design to the exquisite products and refined service, a
truly warm environment and exceptional experience is unveiled.
« The Birks Group mission is to deliver an unparalleled luxury
brand experience through distinctively designed products crafted
from quality materials and superior, personalized client service
in a welcoming environment. »
President and Chief Executive Officer, Birks Group Inc.